Free coaching for exhibitors

Self-Marketing Workshop

The psychologist Alina Gause and curator of the art fair, Dr. Peter Funken, offer a free seminar for exhibitors. Participants will be familiarized not only with the intricacies of the art market, but also with the particular mental challenges that sales situation brings.

Alina Gause will work with the exhibitors in developing an attitude that suits them and enables them to make the best out of their fair presentations.

Self-marketing is the most effective when it is reliable and authentic. But how does it work? In the workshop Alina Gause teaches her concept to the participants, revealing the third party as a helpful support in the field of self-marketing.

Working with the Third Party

There is a private party. There is the artist. And then there is a third party, which always appears when situations cannot be clearly assigned to the other two: At a brunch of the agency, at a vernissage of a colleague, or at an art fair… Prospective clients speak solely with the third party. You should learn how to use this important position so that the three individuals become a successful trio.

Alina Gause has been an active art professional for over thirty years, performing as an actress and a singer. In addition to these activities, she completed a psychology degree and has been advising creatives through her Berlin counselling centre ever since. In 2014 she accepted a teaching
position at the University of Arts in Berlin. In December 2016, she published her second book “Kompass für Künstler”.