Free coaching for exhibitors
Social Media Workshop
(in German language)
Saturday | April 30th | 9:30 – 11:00 am
Communication and marketing via social media are two of the most efficient ways to reach people interested in art and culture today. Not only for your own image transfer and customer loyalty is it worthwhile to be active in the social web, but also to open up new target groups, and thus potential buyers, is possible in this way. Often, however, a lack of time and know-how prevents the necessary commitment for the right actions.
We would like to invite artists and gallery owners to get familiar with the field of social media. In our one-and-a-half-hour workshop, social media manager Klaudia Kelleh will give an overview of the most important current tips and tricks for a professional presence on the social web.
• Introduction to the social web: Which platforms are relevant for me?
• The only way is together: networking on the social web
• More than just “posting something”: How to use and plan content properly
• Storytelling and communication: Do’s and don’ts on the social web
Klaudia Kelleh has been working with the Internet since the mid-90s. Parallel to her studies of journalism/communications science and her many years of work for agencies and companies, she has experienced the transition from the old to the new world in many different industries. Today she works as a freelance PR and social media manager, communications consultant and moderator.