Free workshop for exhibitors

Saturday | April 5, 2025 | 9:15 – 10:45 am
(in German language)

What’s new on the social web?

Few media are subject to such rapid change as the digital universe of social media. Last year in particular, business page and account operators, influencers and followers were confronted with innovations – some of which make sense, but not all of which are helpful. Of course, this also applies to galleries and artists.

For this reason, we ask in our 90-minute workshop: “What’s new on the social web?”
What measures can be used to optimize existing channels and gain new followers? On which platforms is it worthwhile for galleries or artists to be active? And which investments in time and money make sense?

Online expert Klaudia Kelleh and art expert Anke Sperling invite our exhibitors to a practical workshop that provides an overview of the most important aspects of professional social media management in the art sector. From choosing the right platform, targeted content planning and the effective use of storytelling to common “social media myths”, we would like to give everyone who is already active on the social web new ideas.