Free coaching for exhibitors

Saturday | November 4th | 9:15 – 10:45 am

(in German language)

The internet – next level visibility
How to expand your clientele with new online sales channels

All of us are familiar with studio exhibitions, gallery shows and art fairs, three opportunities for encountering and marketing art. The radiance of the studios is limited, gallery shows attract the city’s art enthusiasts and fairs welcome the region’s collectors. Only the top of the scene have a larger catchment area, but they are inaccessible to the vast majority of art market participants.

Today, we see the internet as a fourth window in the department stores of art, but with a global reach and accessible to everyone. We see Instagram profiles, websites and online shops of artists and galleries, and the HSBC Bank Art Market Report shows annually increasing sales figures in the online art trade.

We support you in developing new online sales channels.

The online auction platform Catawiki is this year’s partner of the Discovery Art Fair and, along with Saatchi, Artsy etc., a player on the internet. A large number of auctions take place there every week, where dealers and creatives sell their works.

As part of DAF Frankfurt 2023, exhibitors can participate exclusively in two Catawiki auctions specially dedicated to the fair. Many of you took advantage of the opportunity. However, we also noticed that the use of the auction platform is new territory for most of you.

Therefore, we will dedicate our 90-minute exhibitor workshop this year to all questions concerning the sale of artworks on the online marketplace Catawiki and give helpful, practical tips on how you can use the platform for your own benefit. In addition, we will present the upcoming Discovery Art Fair online shop and look forward to your suggestions and wishes before launching it online.