Free coaching for exhibitors

AI in Art and the Art Market: Current Debates and Practical Possibilities

Saturday | October 31st | 9:15 – 10:45 am (in German language)

Artificial intelligence is changing the art world, raising questions about authorship, protection and individuality. At the same time, it opens up new possibilities for artistic practice, communication and marketing. What does this mean for galleries and artists? And how can AI be used effectively in everyday work?

In our 90-minute workshop, communications experts Linda Cerna and Klaudia Kelleh combine insights into current industry debates with practical recommendations.

Linda Cerna explores the use of AI in artistic practice and the changes taking place in the art market. Drawing on this year’s conference hosted by the Berlin Galleries Association (Landesverband Berliner Galerien) on “AI and Art (Market)”, she introduces key debates surrounding innovation and protection, efficiency and individuality, as well as new opportunities for access and technological dependencies.

Klaudia Kelleh then presents practical applications for everyday work in galleries and artists’ studios, from exhibition texts, newsletters and social media to image generation, image editing, research and planning. She offers advice on choosing tools, writing effective prompts and critically assessing the results. Particular attention is given to an introduction to copyright, usage rights and data protection.

The workshop concludes with time for questions and discussion. No prior knowledge is required.

The workshop is open to all Discovery Art Fair exhibitors and is free of charge. Registration by email to info@discoveryartfair.com is required. The meeting point is the service counter at the hall entrance.