Free coaching for exhibitors

Successful pricing of artworks in the course of time

Saturday | November 4th | 9:15 – 10:45 am (in German language)

The pricing of artworks is one of the decisive factors for success in the art market – but how do you determine the right price in times of global change? Our workshop will provide you with valuable suggestions and strategies to face the challenges of today and find your way to success in the art market.

Galleries and artists are faced with similar questions: How can we realistically and strategically determine the value of artworks? How do we deal with the changes in the economy? What role do the evolving wishes of collectors, increasing competitive pressure and the challenges of digital art mediation play? At a time when the art market is characterised by economic uncertainties and changing buyer interests, it is essential to adapt pricing strategies and recognise stumbling blocks.

Our workshop offers concrete approaches to pricing that take into account both the calculation of costs and time expenditure as well as the analysis of current market trends. Whether you want to adapt to current developments as an artist or break new ground as a gallery – we offer you the opportunity to question traditional ways of thinking and discuss innovative solutions.