Free coaching for exhibitors

Preparation and follow-up for participation in an art fair

Saturday | November 8th | 9:15 – 10:45 am (in German language)

Have you ever wondered why it is often difficult to plan for success when participating in a fair? Our workshop “Preparation and follow-up for participation in an art fair” provides you with practical answers and concrete tools to help you get the most out of your art fair participation.

How can address databases be structured? What advertising materials are useful? Which emails should you send to whom and when? We will explore these and further questions in our discussion round.

In this workshop, we’ll show you what makes art fairs so special and how they’re different from other events. We’ll share specific insights with both gallery owners and artists, since their goals and success criteria can be pretty different depending on their role.

To ensure that your participation in the fair is as successful as possible, thorough preparation is just as important as targeted follow-up after the fair. With a well-structured overall package consisting of preparation, strategy, and follow-up, many of the questions you may have had at the beginning of our workshop should have been answered by the end.